OJ&B EXCLUSIVE: Gossip Girl Jessica Szohr Launches New SoBe Lifewater With Electrolytes!

On Thursday, January 6, 2011 Gossip Girl star, Jessica Szohr, launched her brand new campaign pictures for SoBe Lifewater with electrolytes in New York City. Szohr, who plays Vanessa on the hit CW show, shed her inhibitions and unleashed her inner lizard while wearing nothing but a pair of SoBe Lifewater skinsuits during her photo shoot in Costa Rica. The sultry photo spread is the second installment of the SoBe Lifewater skinsuit series and will appear exclusively in the iconic Sports Illistruated Swimsuit Edition (work it Jessica)!

I had a chance to talk to Jessica at the launch party for the new Sobe Lifewater with electrolytes campaign in NYC. Jessica was one of the nicest actresses that I have ever met. It can't be easy mingling with a room full of strangers while giant pictures of you in a SoBe skinsuit inspired by the new Strawberry Kiwi Lemonade are all over the room, but she rocked it out!

"Last year's SoBe Lifewater skinsuit shoot took place on a gorgeous beach; this year's skinsuit shoot in the jungle was still amazing, but a little different. It definitely had an edgy vibe that I loved," said Szohr.

As far as Gossip Girl goes, Szohr tells OJ&B exclusively that she thinks Vanessa is ready for some new men in her life! "Vanessa doesn't want those boys... she needs a new man," joked the Wisconsin native.

Above: Gossip Girl's Jessica Szohr wearing an Alice + Olivia top with a Diane von Furstenberg skirt with Orange Juice and Biscuits' Jonathan Valdez.

"The SoBe Lifewater skinsuit ads with Jessica Szohr prove that no matter what you're up to - taming the jungle in a skinsuit or hanging out with friends - new Sobe Lifewater with electrolytes offers you a great-tasting hydration without the calories," said Andrew Katz, marketing director for SoBe (I just booked several sultry jungle photo shoots so I guess I better pack my SoBe).

Congrats to Jessica Szohr and SoBe on a successful launch party for the new campaign! Time to go unleash your inner lizard!