The Howard Hughes Company & WWD Unveil Seaport Studios Via VIP Launch Party

Photo credit: BFA.com New York City Artist Baron Von Fancy shows off his fab and fun art at the VIP launch party for Seaport Studios ...

Photo credit: BFA.com

New York City Artist Baron Von Fancy shows off his fab and fun art at the VIP launch party for Seaport Studios in the South Street Seaport

In case you had not realized, the financial district is having a major fashion make over right now! Slowly but surely the downtown area once known for Wall Street and investment bankers is transforming into a go to fashion playground. If the move of magazine giant Condé Nast did not show this, or the opening of the luxury mall Brookfield, then the VIP launch party of Seaport Studios hosted by the Howard Hughes Company and WWD on Wednesday, June 17th certainly did!

Photo credit: BFA.com

The official logo of Seaport Studios

The VIP launch party and grand opening of Seaport Studios had the fashion set heading south for the evening as they feted a new a chic destination where fashion, food and art can live and be celebrated. Fashion fave Olivia Palermo was on hand to check out the new space and enjoy the tunes of DJ Chelsea Leyland. OJ&B was also in attendance and can tell you that Seaport Studios is going to be a huge hit with New Yorkers and tourists alike!

Photo credit: BFA.com

Olivia Palermo and DJ Chelsea Leyland

Photo credit: BFA.com

Founder of Rêve Public Relations, Jamee Gidwitz and OJ&B's Jonathan Valdez

Photo credit: Orange Juice and Biscuits

During the VIP Launch of Seaport Studios, guests imbibed on cocktails by Ciroc

"With the opening of Seaport Studios, we are pleased to be providing designers with a high-profile platform to showcase their goods to a broader audience," said David R. Weinred, Chief Executive Officer for the Howard Corporation. "As the city's original commercial hub and birthplace of innovation, it is especially fitting that the Seaport District is becoming one of the premier destinations for one-of-a-kind fashion, culinary and entertainment experiences."

Seaport Studios, powered by Pop Up Mob, is part of an ongoing collaboration between The Howard Hughes Corporation and WWD and their Ten of Tomorrow program identifying the future leaders in retail and fashion. Every artist and designer was meticulously selected by an advisory board of industry influencers and retail professionals. This carefully curated selection of designers at Seaport Studios will display their collections during different phases of the pop-up. Fashion designers who are a part of the first rotation from June 15th through July 27th include WWD’s Ten for Tomorrow 2015 honorees Scott Studenberg and John Targon of Baja East as well as Rochambeau, GLASS, Manebi, Jennifer Fisher, Union SURFboards and Finell. Culinary and art experiences joining the fashion labels include Via Quadronno, Esmeralda Kosmatopoulos, Shantell Martin and Baron Von Fancy.

The first level of Seaport Studios is a modular space that creates a retail environment without limitations for the fashion brands, local style makers and today’s trending designers. The second level is a lounge and art gallery developed by Prospect Creative delivering special exhibits, ongoing programs and events that create an inspiring place to gather, engage and relax.