Fred Perry Fetes Opening Of North American Flagship Store In NYC

Photo courtesy of Fred Perry

Justine D

British heritage brand Fred Perry feted the opening of its North American flagship store at 483 Broome Street in Soho, NYC on Friday, November 15th with an intimate, private launch party.

The guest list reflected the brand's longtime subcultural significance with the downtown fashion set braving the chilly NYC night to check out Fred Perry's newly refitted SoHo store.

The crowd of new guards, a cross section of NYC’s emerging music and art scene, kick started the first of a yearlong program of inspiring events to bring together Fred Perry’s diverse tribe. Following sets by local renowned DJs Justin Miller and Justine D, the night continued at the Lower East Side’s new destination dive bar Ray' where Promiseland and crew took the spotlight and kept the night going.

Jonathan Valdez of Orange Juice and Biscuits was on hand to check out the preppy, chic yet edgy store. Check out photos from the party and the new Fred Perry North American Flagship store below!

Photo courtesy of Fred Perry

Jonathan Valdez of Orange Juice and Biscuits, Cameron Stewart and Ray Lord III

Photo courtesy of Fred Perry

Guests at the Fred Perry North American Flagship store launch party

Photo courtesy of Fred Perry

Justine D

Photo courtesy of Fred Perry

Justin Miller

Photo courtesy of Fred Perry

Ray Lord III and Jonathan Valdez or Orange Juice and Biscuits wearing a Tyler Wallach Studio tee and clutch, Cockpit USA Jacket and Catherine Angiel Brooch

Photo courtesy of Fred Perry

GQ Insider Bryan Griffin at Ray's for the afterparty

Photo courtesy of Fred Perry

Inside the Fred Perry North American Flagship store in SoHo, NYC

Photo courtesy of Fred Perry

Inside the Fred Perry North American Flagship store in SoHo, NYC

Photo courtesy of Fred Perry

Fred Perry North American Flagship store in SoHo, NYC

For more information on Fred Perrry and their new North American flagship store click here.